Privacy Policy

Overview

By using our website or services, you agree to the collection and use of information in accordance with this policy. If you do not agree with any part of this Privacy Policy, please do not use our services.

We are dedicated to creating a safe space for families and children. We take the privacy of every parent, caregiver, and child who engages with our content extremely seriously.

Information We Collect

We collect several types of information for various purposes to provide and improve our services to you.

Information You Provide Directly

When you interact with Activate Genius — whether by signing up for a free resource, taking the Genius Pledge, joining our community, enrolling in a course, or contacting us — you may provide us with:

• Name and email address — when you subscribe, register, or take the Genius Pledge.
• Phone number — when you enroll in a program or register for a webinar (optional).
• Display name or username — when you join our membership community.
• Messages or responses — when you contact us, fill out a form, or respond to a survey.
• Payment information — processed securely by our payment processor (Stripe). We do not store your full card details on our servers.
• Program-specific information — such as goals or preferences shared during enrollment (e.g., "What do you want to get out of this program?").

Information Collected Automatically

When you visit our website, we automatically collect certain information about your device and usage, including:

• Log data — IP address, browser type, pages visited, time and date of visit, and referring pages.
• Device information — hardware model, operating system, and unique device identifiers.
• Usage data — how you interact with our website, which resources you download, and which content you engage with.
• Cookies and similar technologies — as described in the Cookies section below.

How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain our website and services.
• Send you resources, newsletters, course content, and program updates you have requested.
• Respond to your inquiries, questions, and support requests.
• Process transactions and send related information, including purchase confirmations and receipts.
• Personalize your experience and deliver content relevant to your interests and your child's stage of development.
• Monitor and analyze usage patterns to improve our programs and website.
• Send periodic emails about our programs, new resources, and community updates. You may opt out at any time.
• Comply with legal obligations and protect the rights and safety of our community.

Our legal basis for processing your data includes your consent (where provided), the performance of our agreement with you, our legitimate business interests, and compliance with legal obligations.

How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following limited circumstances:

• Service providers — We work with trusted third-party vendors who help us operate our business (email platforms, payment processors, course hosting, analytics). These providers are contractually obligated to protect your information and use it only for the purpose of providing services to us.
• Legal requirements — We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
• Business transfers — In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email and a prominent notice on our website of any such change in ownership.
• Protection of rights — We may share information where we believe disclosure is necessary to protect the rights, property, or safety of Activate Genius, our users, or others.
• With your consent — We may share your information for any other purpose with your explicit consent.

Cookies & Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and hold certain information. Cookies are files with a small amount of data that are sent to your browser from a website and stored on your device.

We use the following types of cookies:

• Essential cookies — necessary for our website to function properly. Without these, some services may not work.
• Analytics cookies — help us understand how visitors interact with our website (e.g., Google Analytics). Data is aggregated and anonymized where possible.
• Marketing cookies — used to deliver relevant content and track the effectiveness of our campaigns.
• Preference cookies — remember your settings and preferences across visits.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some portions of our website may not function properly.

Data Retention

We retain your personal information for as long as necessary to provide you with our services and fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

When you unsubscribe from our emails or request deletion of your account, we will remove your personal information from our active systems within a reasonable timeframe, except where we are required to retain it for legal or legitimate business purposes.

Your Rights & Choices

Depending on your location, you may have certain rights regarding your personal information, including:

• Access — the right to request a copy of the personal information we hold about you.
• Correction — the right to request that we correct inaccurate or incomplete information.
• Deletion — the right to request that we delete your personal information, subject to certain exceptions.
• Portability — the right to request a machine-readable copy of your data to transfer to another service.
• Opt-out of marketing — you may unsubscribe from our marketing emails at any time using the unsubscribe link in any email, or by contacting us directly.
• Restriction — the right to request that we restrict the processing of your personal information in certain circumstances.

To exercise any of these rights, please contact us at the information provided in the Contact section below. We will respond to your request within 30 days.

California residents: Under the California Consumer Privacy Act (CCPA), you have additional rights including the right to know what personal information is collected, the right to know whether your personal information is sold or disclosed, and the right to opt out of the sale of your personal information. We do not sell personal information.

Children's Privacy

If you are a parent or guardian and believe that your child under the age of 13 has provided us with personal information without your consent, please contact us immediately. We will take steps to remove such information from our records.

For users between the ages of 13 and 18, we encourage parental involvement in reviewing this Privacy Policy and monitoring their online activity.

Third-Party Links & Services

Our website may contain links to third-party websites, social media platforms, and services that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

We strongly encourage you to review the privacy policy of every site you visit. Our inclusion of a link to a third-party website does not imply our endorsement of that site or its privacy practices.

We may use the following third-party services in operating our platform:

• Stripe — payment processing
• Google Analytics — website analytics
• Email service providers — for sending newsletters and program communications
• Course platform providers — for hosting and delivering digital course content

Security

The security of your personal information is important to us. We use commercially reasonable security measures — including encryption, secure servers, and access controls — to protect your information from unauthorized access, disclosure, alteration, or destruction.

However, no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. We encourage you to use strong, unique passwords and to notify us immediately if you suspect any unauthorized access to your account.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by updating the "Last updated" date at the top of this page and, where appropriate, by sending you an email notification.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our services after we post any changes constitutes your acceptance of the updated Privacy Policy.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please don't hesitate to reach out. We're real people who care about getting this right.